We had the pleasure to design an outdor campaign for one of the fastest growing network of the gym Poland. We wanted to show, beeing fit is not only a matter of fashion, that anyone can be athlete. Whether you are a director of a large corporation or salesman at the store – you always have a training bag with you. On our key visual each bag is different, because each of us is different. We achieved the desired effect. The campaign met a very good response and soon it is going to be used across the country.