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Copyright 2015 Synkro

Car Bone

Corporate Identity, Graphic Design, Web Development

How can a niche brand reach a narrow group of customers?

HOW IT BEGAN

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It all began with love… for Porsches. Sketches, first projects, first cars. A couple of years later the first 911 SC appeard. This is how the venture began, nd within a couple of months it evolved from a small project into a serious business. Work on a single car was just a start for noticing a serious business potential.

From the beginning we knew, that CarBone would be strong – strenghtened by its customers passion for cars. Direct contact with the staff, the webshop, and customizability of each order were what made the brand successful on western and far-eastern markets.

Products and services offered by CarBone, will only interest a narrow group of customers. So where did success come from? The reason is a well-thought-out concept, a small but loyal and engaged group of customers is more valuable to the brand (also business) than thousands of anonymous shoppers buying single products.

Visual strategy

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Brand's identity is based on what is most important in the brand, passion for cars. Porsche aesthetics of 70' and 80' was the way to go considering look&feel and general atmosphere. As a result. n unique photography session promoting a work apron for classic motoring enthusiasts took place.

One of the strategy aspects was determining the way Carbone wanted to communicate. Carbone is a young, direct brand, so are its clients, That is why it was important to arise where they are.
Reaching such a narrow group of clients was only possible by participating in their everyday life, beeing a part of their passion on internet forums, facebook. A direct contact on live chats, skype, readiness to advice and help, suggest solution determined the succes in the first few months.

  

Technology

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Carbone website was designed based on the Responsive Web Design Approach, making it accessible on all the platforms and devices – such as laptops, tablets and smartphones. Very soon after that Carbone online shop supported by Wordpress and WooCommerce was brought to life, Those platforms, having a 10% market share of all online shops 10% guaranteed a short and relatively cheap implementation. 2 - million downloads only in  2014.

In Resume

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"Smart ideas are good ideas, not only for start-ups with a limited budget" Paweł Kalinowski, Car Bone co-owner

Carbone is clear evidence of the fact, that passion together with a clever startegy can only drive to success.

  

© 2015 Synkro Sp.J.
Graniczna 59D/7, 93-428 Lodz, Poland
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+48 795 796 576+48 501 221 532office@synkro.pl